Who we are

Midì is an Italian brand synonymous with flavor and quality in the production of confectionery bakery products.

Midì was born from the experience of the Casalini family, which for over forty years has been passionately developing this activity, making soft sponge cake, plumcakes, naturally leavened and shortbread products, and using only highly selected raw materials.

In this way, we manage to create a complete range of products able to meet everyone's needs throughout the day, from the youngest to the oldest.

Whether it's a cookie for breakfast, a snack in the afternoon or a sweet tooth after dinner, Midì has a delicious solution for everyone.

Producing a complete range does not only mean bringing a wide range of tasty products to the shelves, but also transforming each snack, every croissant, and every cookie into high quality standard food.

The essential value of Midì is using only quality ingredients, because well-being and consumer satisfaction are concepts that are indissolubly linked to the philosophy of the brand. For this reason all Midì products are free of hydrogenated fats and GMO ingredients and are constantly subjected to numerous and strict checks, inside and outside the production plants.

Only when this process is finished our products can be appreciated by consumers in all their tastiness.

Our productive capacity

Midì's ability to offer a complete selection is based on the strength and quality of production in five plants distributed throughout Italy.


Thanks to the important certifications achieved, Midì guarantees maximum responsibility and protection towards consumers, following the rules and quality standards of the food industry.

Discover the full range of Midì products, and browse our PDF catalog!